Five Star, a brand under C.P. Vietnam, has been honored with the “F&B Brand of the Year – Vietnam” award at the Retail Asia Awards 2026, one of Asia’s prestigious awards for the retail sector. The recognition acknowledges the brand’s efforts in expanding its business network, enhancing customer experience, and consistently delivering high-quality products to the Vietnamese market.
Representative of Five Star Vietnam receives the “F&B Brand of the Year – Vietnam” award at the Retail Asia Awards 2026.
The Retail Asia Awards is an annual program that celebrates retailers for their excellence in innovation, growth, and industry contribution. Receiving this award marks a significant milestone in Five Star’s development journey after nearly 15 years of presence in Vietnam.
Growing on the foundation of the Integrated Feed – Farm – Food model
Since entering the Vietnamese market in 2012, Five Star has steadily expanded its network and become one of the country’s widely recognized fast-food brands. Amid an increasingly competitive market, the brand has focused on offering products with consistent quality, flavors tailored to Vietnamese consumers, and affordable prices.
Five Star offers a diverse product portfolio, catering to the needs of a wide range of customer segments.
One of the key foundations supporting Five Star’s growth is C.P. Vietnam’s integrated Feed – Farm – Food value chain. From animal feed and farming to food processing, every stage is managed under stringent quality standards to ensure product consistency and traceability.
In addition, C.P. Vietnam’s production and processing system operates in accordance with internationally recognized quality management and food safety standards, enabling Five Star to maintain consistent product quality across its entire network.
Expanding Business Opportunities in Vietnam
By 2026, Five Star had expanded to more than 1,000 outlets nationwide, operating through a variety of business formats, including Kiosks, Premium Kiosks, Outlets, and Shops.
Five Star’s franchise model provides opportunities for individuals, household businesses, and small enterprises to participate in the food service industry. Beyond expanding its sales network, the model also creates employment opportunities in local communities, from store operations and food preparation to logistics.
Five Star store network continues to expand to meet the increasingly diverse needs of consumers.
Alongside its network expansion, Five Star continuously updates and diversifies its product portfolio to meet evolving consumer preferences. New products are developed in line with market trends and are designed to appeal to a broad range of customer segments.
The Retail Asia Awards 2026 recognition marks a significant milestone in Five Star’s development journey in Vietnam. After nearly 15 years in the market, the brand has steadily expanded its network, diversified its business models, and enhanced the customer experience, further strengthening its position in Vietnam’s fast-food industry.
