In the final days of November 2025, as unrelenting floods swept through the Central region, leaving severe damages across several provinces, C.P. Vietnam launched the emergency relief program titled “Towards Our Beloved Central Vietnam.” This heartfelt initiative was carried out with one clear purpose - to stand beside local communities and our colleagues affected by the disaster, easing part of the difficulties during this challenging time.
C.P. Vietnam employees joining hands in “Towards Our Beloved Central Vietnam”
Swift action, united efforts from C.P. Vietnam employees
The moment the news of heavy flooding was confirmed, preparations were set in motion: essential relief packages, school supplies for children, and daily necessities were gathered with urgency and care. Within only a short time, thousands of C.P. Vietnam employees nationwide joined hands to sort, pack and transport supplies – all driven by one shared wish: that support would reach people as quickly as possible. A total of 6,000 relief packages were prepared, including emergency welfare bags, gifts for schoolchildren, household necessities, and 7,900 ready-to-eat meals from makeshift community kitchens - ready to be delivered directly to colleagues and residents in Khanh Hoa (formerly Khanh Hoa and Ninh Thuan), Dak Lak (formerly Phu Yen), and Gia Lai (formerly Binh Dinh).
Volunteers from C.P. Vietnam preparing warm meals for residents in Central Vietnam
Meaningful moments on the journey of compassion
Over the past few days, C.P. Vietnam’s volunteer teams have been present across the affected provinces to personally deliver relief packages to local communities. At every destination, the handover activities were carried out promptly and safely, with the close coordination of local authorities.
C.P. Vietnam volunteers met with, supported, and presented gifts to local people
Joy and gratitude from local families receiving practical necessities
Smiles of children receiving meaningful gifts
At the same time, the teams also visited the homes of our colleagues living in the affected areas to listen, provide comfort and offer timely support.
The volunteer team visiting and offering support to colleagues’ families in Central Vietnam
The Journey of Spreading Warmth and Compassion
The “Towards Central Vietnam with Love” initiative has been carried out by C.P. Vietnam with the hope of sharing the difficulties faced by local residents and our colleagues in the flood-hit areas, helping strengthen their faith and motivation to overcome current challenges. With a spirit of unity and community responsibility, C.P. Vietnam will continue to closely monitor the situation and maintain timely and practical support activities for those in need.
C.P. Vietnam volunteers supporting residents at donation points
Sending love and heartfelt solidarity to the Central region
C.P. Vietnam believes that every family and every resident in Central Vietnam will continue to uphold their enduring resilience. Although challenges still lie ahead, life will eventually return to stability - and the compassion of people across the country will always be with Central Vietnam, through sincere care and heartfelt support.
Please continue following C.P. Vietnam’s journey “Towards Central Vietnam with Love” through the photos below.
